Collaborating with our friends at Emma Waddingham Consulting, we revitalized SDA's brand identity and established clear purpose, objectives, and values. A new tagline was crafted, accompanied by a modern and visually appealing website that effectively communicates the company's offerings and mission. The design aesthetic emphasizes clean lines, drawing inspiration from the architectural background of the firm. The chevron shape not only resembles a house but also symbolizes the company's commitment to enhancing the quality of life for their clients. The vibrant orange color conveys joy, creativity, and enthusiasm, while the contrasting dark green represents growth, renewal, and rebirth.