We developed a fresh brand identity and provided continuous graphic design support. The focus was on employing gentle and serene feminine colors, along with a clean and minimalistic flower icon positioned alongside the logotype. This approach lends a subtle sense of authority to the brand's identity, which is crucial when aiming to shift perceptions of the Menopause and its care within Wales. The selection of a flower as the icon symbolizes nature, growth, and the natural processes that impact all life on Earth. Additionally, ensuring bilingual representation of the brand name was an essential aspect of the identity design.