We created a brand new identity as well as ongoing graphic design support. Focusing on simplicity of form and bold lettering to create a striking identity that focuses purely on the brand messaging of "supporting the littleman". Simple, black and white monochromatic colour palette adds a bold authority which is reflected in the former bank that their coffee shop is situated. The brandmark that frames the logotype is reflecting the shape of a coffee machine's grouphead which gives a "stamp of authority" feel to the branding.